Sincerely, Skin: The Meaning Behind Our Signature Collection
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When I wrote “Sincerely, Skin” in the margins of my formula notebook, it wasn’t a marketing line—it was a promise. A promise to choose gentleness over gimmicks, to make textures you’ll actually reach for, and to write labels that speak clearly to sensitive, eczema-prone skin.
This is the heart behind our signature collection.
Why “Sincerely, Skin”?
💛 It’s a love letter to your barrier. Every formula starts with the question: Will this help skin feel safe?
💛 It’s honesty in a jar. Plain-language ingredients, no filler, no exaggerated claims.
💛 It’s everyday luxury. Cushy textures, elegant minimal scent options (or unscented), and results you can feel in 60 seconds.
The Standard We Hold
💛 Butter-rich, never heavy: shea for deep comfort, mango for a satin finish, avocado for plush glide.
💛 Lightweight lipids: camellia and hemp seed oils absorb fast and leave skin soft, not slick.
💛 Soothers first: aloe, panthenol (B5), and colloidal oatmeal to calm the look of irritation.
💛 Barrier-smart texture: a touch of fatty alcohol for velvety slip and better moisture retention.
💛 Fragrance choices: unscented as the default; gentle, skin-smart scent stories when you want them.
💛 Sensitive-safe mindset: nut-free variations and clear patch-test guidance.
Who We Formulate For
💛 Anyone who’s read “gentle” on a label and still felt a sting.
💛 Busy people who want a 3-step routine that actually works.
💛 Families sharing one jar—men, women, kids—without heavy perfume.
💛 Skin that changes with weather, stress, and life—and needs steady care.
The Ritual (Simple on Purpose)
💛 Soak & seal: After a lukewarm shower, pat dry and apply while skin is damp.
💛 Spot treat: Add a balm to knuckles, elbows, heels, or any stubborn rough patch.
💛 Stay consistent: A little, twice a day, beats a lot once a week.
Our Non-Negotiables
💛 Ingredient integrity—every ingredient has a job.
💛 Transparency—clear percentages when helpful, plain benefits always.
💛 Small-batch quality—freshness, texture checks, and stability testing.
💛 Accessibility—luxury feel with practical packaging for real bathrooms and busy hands.
The Core Products (Start Here)
💛 Sincerely, Skin Body Butter (Unscented): our original barrier-first base; plush, quick-absorbing moisture.
💛 Sincerely, Skin Balm: an occlusive topcoat for hands, heels, and winter hotspots.
💛 Sincerely, Skin Body Wash (coming): low-foam, pH-balanced support that plays nice with compromised barriers.
What Our Community Says
💛 “Soft by minute two—not greasy.”
💛 “My winter itch finally chilled out.”
💛 “We keep one on every sink.”
(Share yours with #SincerelySkin—we feature routine tips in our emails and often gift minis as a thank-you.)
A Note from Tenisha
Sincerely, Skin began as a reminder to keep my promises to my own skin: be gentle, be consistent, be sincere. Thank you for turning that promise into a community standard. May every jar feel like relief, care, and a little everyday luxury.
With love,
Tenisha — Founder, Butterè Skin